Benji John

Founder & Author at The Idle Cat

Benji John

Hi, I’m Benji! I take care of the day-to-day running of The Idle Cat (and now The Idle Pup too!).

You can get in touch with me at, or on the Twitter, Instagram and Facebook channels for The Idle Cat.


Why I Started The Idle Cat

The idea to create a website about pet care came in 2016 after I started taking a closer look at the stuff in my own cats’ food. In an effort to make more informed decisions on what I bought, I set about making charts to compare the foods available based on a whole host of different attributes. I’d look at the meat sources, dry matter basis protein content, calculate the nitrogen-free extract content, weigh up value for money, and a tonne of other stuff.

Here’s an example of a more recent chart that looks at what some well-reviewed dry and wet foods from popular brands had to offer in terms of dry matter basis protein content:

Dry Matter Basis Protein Analysis of Well Reviewed Cat Foods from Top Brands

It turns out, plenty of people found these charts useful too. I launched The Idle Cat blog in 2017 after our Instagram page picked up a little following.

The trouble with data is that it gets outdated, and Instagram isn’t the best place to showcase it. In launching the site, I hoped to create a helpful resource for cat owners that could be updated frequently, and be as pretty to look at as it is useful; so far, so good.

The long term goal of The Idle Cat is to become one of the most trusted sites on the internet for tips, guides, and in-depth product reviews related to cats. As the site grows and gathers a bigger audience, I’m bringing veterinarian contributors on board where possible to help review and approve content.

What I do At The Idle Cat?

I take care of design, development, seeking out new content ideas, and write a little. For articles that need some data-backed research, I deep dive into the details of each aspect or product and help guide choices and decisions based on evidence. I use charts similar to those above where I can to help cat owners make better informed decisions.

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